About OPSM

Who we are:

Quite simply, we love eyes. We're Australia's leading eyecare provider and have been looking after people's sight for over 75 years. We're really proud of our Australian past, which dates all the way back to 1932 when our first store opened in Macquarie St, Sydney. Since then, our excellent brands and outstanding people have made us the Australian market leader. We are passionate - we truly love taking care of people's eyes. We are progressive - we strive to constantly improve every aspect of the eye care experience. We are personal - we put people first and seek to develop relationships with customers over the long term.
We are straightforward - we are honest, transparent and up front.

The vision:

OPSM's vision is to be the world's most innovative eye care retailer. We'll achieve this by delivering an eyewear and eye care experience that connects with people through innovations in technology and outstanding service.

The culture:

We are all about giving a personal recommendation when needed and insightful advice when necessary. We care about building long-term relationships beyond a basic transaction. We care about the people behind the eyes. We care about being a great partner, by getting to know what matters to customers most. We know that seeing clearly is a precious gift we should never take for granted.

Size of business:

Across Australia and New Zealand, OPSM has more than 350 stores and we are growing! Annually we help over 1 million customers see more clearly.

Visit opsm.com.au